Privacy policy

The Oodie UK - Privacy Policy

This Privacy Policy governs the personal data collected for customers visiting or making purchases from theoodie.co.uk. If you have visited or made a purchase from one of our other websites, please visit the relevant website for its Privacy Policy.

Davie Group Trading (Australia) Pty Ltd, a company registered in Australia with company number ACN 646 762 745 (we, us or our), understands that protecting your personal data is important. This Privacy Policy sets out our commitment to protecting the privacy of personal data provided to us, or otherwise collected by us when providing our website and products (Services) or when otherwise interacting with you.

It is important that you read this Privacy Policy together with any other detailed privacy notices we may provide when we are collecting or processing personal data about you so that you understand our privacy practices in relation to your data.

Our UK Representative

As we are based in Australia and collect personal data from individuals in the United Kingdom, we are required to appoint a representative in the UK under Article 27 of the UK General Data Protection Regulation (UK GDPR). Our appointed UK representative for data protection purposes is Davie Group Payments UK Limited (Company No. 16645993), c/o Buzzacott LLP, 130 Wood Street, London, EC2V 6DL (compliance@daviegroup.com.au). UK data subjects and the Information Commissioner's Office (ICO) may contact our UK representative directly in relation to any matter concerning the processing of personal data of individuals in the United Kingdom.

The information we collect

Personal data is information that relates to an identified or identifiable individual.

We may collect, use, store and disclose different kinds of personal data about you which we have listed below:

  • Identity Data including name, age, and gender.
  • Contact Data including billing address, delivery address, email address and telephone number.
  • Financial Data including payment card details (through our third party payment processor).
  • Transaction Data including details about payments you have made to us and other details of products and services you have purchased from us.
  • Technical and Usage Data including internet protocol (IP) address, your login data, your browser session and geo-location data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behaviour, information about your access and use of our website, including through the use of Internet cookies, your communications with our website, the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.
  • Profile Data including your username and password for our website, profile picture, purchases or orders you have made with us, content you post, send, receive and share with us, information you have shared with our social media platforms, your interests, preferences, feedback and survey responses.
  • Interaction Data including information you provide to us when you participate in any interactive features of our Services, including surveys, contests, promotions, activities or events.
  • Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
  • Professional Data including where you are a worker of ours or applying for a role with us, your professional history such as your previous positions and professional experience.
  • Special Categories of Personal Data is a special category of personal data that includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data. We do not actively request special categories of data about you, nor do we collect any information about criminal convictions and offences.

How we collect personal data

We collect personal data in a variety of ways, including:

  • Directly: We collect personal data which you directly provide to us, including when you register for an account, through the 'contact us' form on our website or when you request our assistance via email.
  • Indirectly: We may collect personal data which you indirectly provide to us while interacting with us, such as when you use our website, in emails, and in your online enquiries.
  • From third parties: We collect personal data from third parties, such as details of your use of our website from our analytics and cookie providers and marketing providers. See the "Cookies" section below for more detail on the use of cookies.

Purposes and legal bases for processing

We collect and process personal data about you only where we have legal bases for doing so under applicable laws. We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose of use / disclosure Type of Data Legal Basis for processing
To provide our Services to you, including to dispatch and deliver our products to you. Identity Data
Contact Data		 Performance of a contract with you
To contact and communicate with you about our Services and products, including in response to any enquiries you make with us. Identity Data
Contact Data
Profile Data		 Performance of a contract with you
To screen any orders for risk or fraud. Identity Data
Contact Data
Financial Data
Transaction Data		 Legitimate interests: to ensure we can identify any fraudulent transactions and mitigate risk.
To contact and communicate with you about any enquiries you make with us via our website. Identity Data
Contact Data
Financial Data
Transaction Data		 Legitimate interests: to ensure we provide the best client experience we can offer by answering all of your questions.
For internal record keeping, administrative, invoicing and billing purposes. Identity Data
Contact Data
Financial Data
Transaction Data

Performance of a contract with you

To comply with a legal obligation

Legitimate interests: to recover debts due to us and ensure we can notify you about changes to our terms and conditions and any other administrative points.
For analytics, including profiling on our website, market research and business development, including to operate and improve our Services, and associated social media accounts. Profile Data
Technical and Usage Data		 Legitimate interests: to keep our website updated and relevant, to develop our business, improve our Services and to inform our marketing strategy.
For advertising and marketing, including to send you promotional information about products, sales, and information that we consider may be of interest to you, and to administer promotional activities and events including sign-up forms for sales and promotional offers. Identity Data
Contact Data
Technical and Usage Data
Profile Data
Marketing and Communications Data

Legitimate interests: send marketing to existing customers about similar products and services to develop our Services and grow our business

Consent: where you have provided your consent to receive marketing communications from us (including by signing up to a promotional event or mailing list)
If you have applied to work with us; to consider your application. Identity Data
Contact Data
Professional Data		 Professional Data
To comply with our legal obligations or if otherwise required or authorised by law. All relevant Personal Data To comply with a legal obligation

If you have consented to our use of data about you for a specific purpose, you have the right to change your mind at any time, but this will not affect any processing that has already taken place. Where we are using your data because we or a third party have a legitimate interest to do so, you have the right to object to that use though, in some cases, this may mean no longer using our services. Further information about your rights is available below.

Our disclosures of personal data to third parties

We may disclose personal data to:

  • our employees, contractors and/or related entities;
  • IT service providers, data storage, web-hosting and server providers such as Shopify;
  • marketing or advertising providers such as Klaviyo, Meta, Google, Microsoft, Snapchat & TikTok;
  • professional advisors, bankers, auditors, our insurers and insurance brokers;
  • payment systems operators such as PayPal & Shop Pay;
  • our existing or potential agents or business partners;
  • sponsors or promoters of any promotions or competition we run;
  • anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred;
  • courts, tribunals and regulatory authorities, in the event you fail to pay for goods or services we have provided to you;
  • courts, tribunals, regulatory authorities and law enforcement officers, as required or authorised by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights;
  • third parties to collect and process data, such as Google Analytics (to find out how Google uses data when you use third party websites or applications, please see www.google.com/policies/privacy/partners/ or any other URL Google may use from time to time), Meta Pixel or other relevant analytics businesses; and
  • any other third parties as required or permitted by law, such as where we receive a summons.

Google Analytics

We have enabled Google Analytics Advertising Features including Remarketing Features, Advertising Reporting Features, Demographics and Interest Reports, and Store Visits. We and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as Google advertising cookies) or other third-party identifiers together.

You can opt-out of Google Analytics Advertising Features including using a Google Analytics Opt-out Browser add-on found here. To opt-out of personalised ad delivery on the Google content network, please visit Google's Ads Preferences Manager here or if you wish to opt-out permanently even when all cookies are deleted from your browser you can install their plugin here. To opt out of interest-based ads on mobile devices, please follow these instructions for your mobile device: On Android open the Google Settings app on your device and select "ads" to control the settings. On iOS devices with iOS 6 and above use Apple's advertising identifier. To learn more about limiting ad tracking using this identifier, visit the settings menu on your device.

You can opt out of targeted advertising by using the links below:

Overseas transfers

Your personal data is collected directly by us in Australia. As we offer goods and services to individuals in the United Kingdom, we are subject to the UK GDPR pursuant to Article 3(2) UK GDPR. The direct collection of your personal data by us does not constitute a restricted transfer under UK GDPR. Where we disclose your personal data to third party processors or service providers who are located outside the United Kingdom (including those listed in the "Our disclosures of personal data to third parties" section above), those transfers may constitute restricted transfers under UK GDPR. Where this is the case, we ensure that appropriate safeguards are in place in accordance with UK GDPR requirements, which may include:

  • transferring your personal data only to countries that have been deemed to provide an adequate level of protection under UK data protection law; or
  • putting in place an International Data Transfer Agreement (IDTA) or equivalent transfer mechanism approved by the UK Information Commissioner's Office.

Data retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Your rights and controlling your personal data

Your choice: Please read this Privacy Policy carefully. If you provide personal data to us, you understand we will collect, hold, use and disclose your personal data in accordance with this Privacy Policy. You do not have to provide personal data to us, however, if you do not, it may affect our ability to provide our products and Services to you and your use of our Services.

Information from third parties: If we receive personal data about you from a third party, we will protect it as set out in this Privacy Policy. If you are a third party providing personal data about somebody else, you represent and warrant that you have such person's consent to provide the personal data to us.

Access, correction, processing and portability: You may request details of the personal data that we hold about you and how we process it (commonly known as a "data subject request"). You may also have a right in accordance with applicable data protection law to have your personal data rectified or deleted, to restrict our processing of that information, to object to decisions being made based on automated processing where the decision will produce a legal effect or a similarly significant effect on you, to stop unauthorised transfers of your personal data to a third party and, in some circumstances, to have personal data relating to you transferred to you or another organisation.

Unsubscribe: To unsubscribe from our e-mail database or opt-out of communications (including marketing communications), please contact us using the details below or opt-out using the opt-out facilities provided in the communication.

Withdraw consent: Where we are relying on consent to process your personal data, you have the right to withdraw your consent at any time. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Complaints: If you wish to make a complaint, please contact us using the details below and provide us with full details of the complaint. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Storage and security

We are committed to ensuring that the personal data we collect is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures, to safeguard and secure personal data and protect it from misuse, interference, loss and unauthorised access, modification and disclosure.

While we are committed to security, we cannot guarantee the security of any information that is transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

Cookies

We may use cookies on our website and mobile application from time to time. Cookies are text files placed in your computer's browser to store your preferences and to provide a better user experience. Cookies, by themselves, do not tell us your email address or other personally identifiable information. If you choose to provide our online services with personal data, this data may be linked to the data stored in the cookie.

Where required by law, we will always seek your consent before placing any non-essential cookies on your device. For more information about the cookies we use, or to update your consent preferences, please see our Cookie Policy available here.

Links to other websites

Our website may contain links to other party's websites. We do not have any control over those websites and we are not responsible for the protection and privacy of any personal data which you provide whilst visiting those websites. Those websites are not governed by this Privacy Policy.

Amendments

We may change this Privacy Policy from time to time. We will notify you if we make a significant change to this Privacy Policy, by contacting you through the contact details you have provided to us and by publishing an updated version on our website.

Contact us

For any questions or notices regarding this Privacy Policy or the handling of your personal data, please contact us using the details below.

Data Controller:

Davie Group Trading (Australia) Pty Ltd (ACN 646 762 745) t/a The Oodie

39 Orsmond Street, Hindmarsh, South Australia 5007, Australia

help@theoodie.com

UK Representative (for data protection purposes):

Davie Group Payments UK Limited (Company No. 16645993)

c/o Buzzacott LLP, 130 Wood Street, London, EC2V 6DL

compliance@daviegroup.com.au

Please contact us here.