We Are The Oodie™
The kind of comfort wear that
makes you feel all fuzzy inside!
What’s The Most Comfortable Thing In The World?
Back in 2018, Davie Fogarty had a big idea: to reinvent comfort. He created the Oodie™ Original – an irresistibly soft & snuggly wearable blanket, with a giant hood and a pocket so large it holds a year’s worth of snacks.
Fast forward to today and over 8 million Oodie™ Originals later, and what started in Adelaide has grown into a worldwide comfort craze. Your happy place for movie nights, snuggles, gaming marathons, and all your cosy moments!
We Created A Comfort Revolution
With over 4+ MILLION happy customers and 300,000+ five-star reviews, we've become one of the world’s most loved comfort brands.
4M+ happy
Customers
300k 5 Star
Reviews
Worlds most
beloved brands
We’ve Partnered With 50+ Of The World’s Biggest Brands
Cosy Collabs
From co-branded drops with Krispy Kreme to purpose-led collections with Canteen, we love teaming up with brands and causes that make people feel good, inside and out.
From co-branded drops with Krispy Kreme to purpose-led collections with Canteen, we love teaming up with brands and causes that make people feel good, inside and out.
Comfort In Common
Everyone’s different, but we all have comfort in common. Our goal is to make sure everyone feels cosy and included, because comfort should never be one-size-fits-all.
Generous inclusive sizing
100s of fun prints
World’s most beloved brands
Cosy options for everyone
We're On A Mission
To Create Moments Of Happiness And Comfort
Customer Delight
We go above and beyond to surprise and delight, creating cosy products and experiences that put smiles on millions of faces
Comfort First
Cosiness isn’t just what we do – it’s who we are. Every Oodie product is designed for comfort you can trust.
Joyful Innovation
We’re always dreaming up new ways to make everyday life softer, warmer, and comfier – your go-to for comfort essentials.
Playful Personality
From hundreds of vibrant prints to quirky collabs, we make comfort fun. The Oodie is designed to create happiness as much as warmth!
